"Victory 45-47" - The Scent of Democratic Decay

byRainer Hofmann

July 1, 2025

There was a time when American politics smelled of burnt ideals, of cold coffee in Congress or the quiet sweat of responsibility. Today, it smells like "Victory 45-47" - a golden olfactory revelation from the House of Trump. Packaged in bottles that resemble Oscar trophies from a totalitarian B-movie, the former president promises nothing less than "strength, power, and victory" - in 100 milliliters of Eau de Self-Adoration. The new fragrance, advertised with a serious gaze and raised fist, is, according to the manufacturer, "for patriots who never back down - like President Trump." What sounds like a parody is, in fact, reality. Anyone who thought Trump’s comeback would begin with ideas, reforms, or at least a rudimentary understanding of governance, is in for a surprise: it begins with perfume. For men. For women. For all who can’t get enough of the scent of self-importance.

The bottles themselves - gilded miniature Trumps on a shimmering pedestal - look like relics from a post-democratic world. As if Nero himself were being marketed as an air freshener. "Victory 45-47" - that doesn't refer to a fragrance composition, by the way, but to Trump's presidential numbering: 45th president, 47th president, divine emissary in one. It is the olfactory version of his campaign - loud, self-absorbed, questionable in taste - yet somehow unstoppable. And the fragrance is just the icing on a political cake that has long since turned into a branding strategy. While the Senate debates tax cuts for the wealthy and slashing social services for the poor, the man at the top is selling scented water with his own face on it. Not as a side hustle - no, with a full campaign website, video address, and an urgent reminder that "you absolutely need to get a bottle - and one for your loved ones."

America, the land of unlimited possibilities, has now officially become a scented candle of itself. Where ideas once perfumed the air, gold lacquer now exudes dominance. Where presidents once wrote books to explain their legacy, Trump releases perfume - to gild himself. It is not a scent of democracy. It is the smell of a country that has turned away from what matters - and instead prefers to bathe in its own sweat. Anyone who wears "Victory 45-47" is not wearing a fragrance - they are wearing an attitude: everything is for sale. Even madness. And it smells like amber, leather - and a hint of decay.

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Ela Gatto
Ela Gatto
4 months ago

Wenn es nicht so traurig wäre…. lachhaft

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